Product Management

The role of the Product Manager becomes even more vital as organizations embrace business agility. As organizations become more customer-centric, there is a need to better understand and relate to customers. Product discovery and product strategy are key to aligning your product with your organization’s purpose and your customers’ needs. This set of Learning Outcomes focuses on the skills required to identify and understand customers as well as discover and deliver winning products.

In the scope of ICAgile’s learning programs, Product Management differs from Product Ownership in that Product Management takes a more strategic and external-facing view of the product life cycle while product ownership focuses more on collaboration within the organization to build a product or suite of products.

This certification was specifically designed for product managers and aspiring product managers working in organizations on a business agility journey.